Episode 111: The Biggest Personal Branding Mistakes Real Estate Agents & Teams Make

Branding and marketing in real estate have come a long way in recent years as agents are focusing more on showcasing who they are as a person beyond relying on just sold and for sale photos.

 

Developing a personal brand is a game changer for a real estate agent because it truly builds the know, like and trust factor that is crucial to marketing yourself as a Realtor.

 

We love to see this change and we are going to continue shouting from the rooftops on how this can continue to evolve with the times. One of the big misses we are still noticing is teams not allowing their agents to have a personal brand for fear that they will end up leaving the team. 

 

The hard reality is that agents only stay with teams for so long anyways, so we say let them develop their brand as long as they represent the team in a positive way. 

 This week Beth interviews Kristi about operating a personal brand within a team, the mistakes we both see, the successes and disappointments we've seen firsthand and how to correct them. 

 

This episode might piss off a few (or more!) team leaders, but we are all about bringing you the facts - so let's rip off the bandaid and do this. Are you ready for some truth? Let's dive in!