Episode 128: The Importance Of Understanding Your Brand Identity

Have you ever considered what truly defines a brand? If you think of logos and all things visually appealing you’re not alone. But a brand is not just about the aesthetics, it's about the emotions and experiences it evokes in people. Creating the feelings of wanting a very specific product, and refusing to accept an alternative is the result of branding. It’s what creates loyal customers. It’s why you drive past one coffee shop to go to another, or you always buy the same kind of shoes. We like the way a product or service makes us feel, and we like what it says about us for using it. These are just some of the reasons why people buy from brands rather than businesses. 

 

In our latest podcast episode, we dive into the world of brands. We explored the idea that your brand might not be what you initially believed, and why this could be a significant setback with your clients, potentially hurting their trust in your brand. We discuss some of the ways that inconsistencies with the presentation of your brand can lead to confusion from your audience  and some of the ways you can fix that. This episode is a must-listen, especially if you're an entrepreneur. Let’s dive in!