Girl, Get Your Face Off A Bus Bench: Real Estate Marketing Only Better

Episode 119: What Sellers Need To Know For Fall and Winter Real Estate Market

It’s hard to believe, but we are in the final weeks of summer in Minnesota. Fall is right around the corner and if you are considering putting your home on the market before the year is over now would be a great time to get things moving to get your home on the market. We are still seeing very limited inventory in Minnesota and many parts of the country so if your home is priced well and prepared well it should sell quickly. Working with an experienced Realtor can make all the difference in having a successful strategy for marketing and selling your home.

 

One of the biggest things we will advise sellers on is making improvements that maximize your curb appeal and highlight outdoor spaces, especially this time of year, can really help buyers envision what they are buying before Winter arrives. Organizing and decluttering is another very cost effective way to highlight your living space. Also making sure that any needed maintenance and repairs are done so you don’t hit any snags in the selling process. 

 

2023 has seen interest rates remain relatively high and inventory has remained low so while there are some challenges to buying and selling the sky isn’t falling and a trusted professional will be able to guide you through if you are ready to start the process. This week we’ve got all the tips and tricks to get you ready to sell your home. Let’s do this!

Episode 118: Tips To Build A Real Estate Business In A New Location

Hey BusBenchBabes! This week we are doing something that we’ve never done before. Back on our anniversary episode we gave away a one hour coaching call to one of our listeners and Amy was gracious enough to agree to using the call on the podcast! So this week we have Amy Anderson. Amy is a Realtor, a military spouse, a mom, and she and her family recently made the move from California to Arkansas. We talked to Amy about a variety of topics and we covered everything from building a real estate business in a new state, overcoming imposter syndrome, social media strategies, email list building and so much more! This was a really fun conversation. Amy was so great to talk to and we absolutely loved doing this, so we hope you enjoy it as much as we did, and we hope you will join us in cheering Amy on in her new journey! Let’s dive in!

Episode 117: Navigating The Real Estate Market As A First Time Homebuyer

Are you ready to buy your first home? First of all - Congratulations! Buying your first home is one of the biggest purchases you are ever going to make and while it is super exciting it can also be intimidating and overwhelming if you aren’t sure where to start. It is important to have the right professionals by your side to help guide you through the process. A great Realtor will hold your hand from beginning to end, and help to get you into a house that works well for you and your needs. In addition to a great Realtor you’re going to need an awesome lender. Your lender can make the process smooth and easy and help you figure out how much house you can afford and make sure you are getting into a mortgage that works well for you. This week we are going to walk you through all the steps to buying your first home and things that you should think about as you begin this process. We love first time homebuyers and we are so excited for you as you begin this journey! Let’s dive in! 

Episode 116: Kristi’s Birthday Celebration To Remember

Happy Birthday Kristi! If you’ve been following us for a while you know Beth doesn’t mess around with birthdays so we are celebrating Kristi Clinton with a special episode this year and it is packed with excitement! Kristi is off living her best beach life right now in Holbox with her hubby Ryan, who also happens to be the producer of this podcast, but we are here celebrating this special birthday podcast episode with you. We did a year in review and asked Kristi about what she thought her year would look like versus how it actually did and got to know a little more about this creative entrepreneur. She shared about her highlights from the year, and what she's learned and how she celebrates the joys of getting older and views them as a gift.

 

There is a surprise giveaway at the end so you will want to stick around for that! 

Let’s dive in! 

Enter to win a FREE 1 hour coaching call with Kristi here: https://view.flodesk.com/pages/64c13e4e207ff6fa282b6ce6

Episode 115: What You Need To Know About Threads

Just in case you missed it over the last couple weeks, Meta has introduced a new social media app called Threads. It’s made a pretty big splash as a competitor of Twitter and while we normally recommend everyone not to go chasing the latest shiny thing we are actually pretty excited and intrigued about this new offering from Meta. There is no denying they are trying to overthrow Twitter with this release and while it is very similar in appearance and function there are some fun and interesting differences that currently make it stand apart. It’s definitely started out with a different vibe and while that could change right now it feels pretty casual and fun. It doesn’t come without some drawbacks of course, but it really does look like it has some promise and it is probably worth a look. This week Kristi is going to break it down and give her thoughts on all of it. Let’s dive in!

Episode 114: Top Producing Real Estate Agents In Real Producers Magazine with Chad Jeske

 Real estate is a relationship business, and we don’t just mean in the buying and selling process, or lead generation. Building meaningful connections between real estate agents can make all the difference in your success in this industry. Surrounding yourself with others that are doing what you want to be doing, and are successful can be incredibly beneficial to your long term goals. This week's guest is Chad Jeske and he is the ultimate connector. Chad is the Owner and Publisher of REAL Producers Twin Cities. REAL Producers is a social network that features the top 5% of real estate agents in the Twin Cities to help them connect and socialize and they also release a monthly magazine publication featuring top producing agents. Chad is amazing at helping others connect, and make meaningful relationships. He is passionate about what he does. We are also so so excited to announce that our very own, Beth Petersen Randall, of The BPR Experience here in the Minneapolis area  is currently featured in REAL Producers! This is a great conversation and we can’t wait to share it with you. Let’s dive in!

Episode 113: Mid Year Goals Check In

Can you believe we are already half way through 2023?!? We can’t either! This year has been flying by, and this week we are going to check in on our goals we set for the year and assess how things are going. We have had so much success and excitement this year, and a lot of positivity at the midpoint of the year. We were hoping for some ease and flow this summer and so far things are mostly going as planned. We hope that’s the case for you, but if it isn’t that’s okay too. We place so much pressure on the start of the year, but there is no reason you can’t evaluate where you are at now, reassess things and adjust your plans and get back on track. This week we are going to share where we are both at personally and professionally and what the rest of the year looks like.It just might inspire you to do the same! Let’s dive in!

Episode 112: Making A Cabin Or Vacation Rental A Reality

Here in Minnesota owning a lake home or a cabin is the ultimate dream for a lot of people, and even if you are located in another part of the country there is generally still some sort of equivalent dream wherever you are from. Actually making this dream a reality might be easier than you think if you have someone in your corner providing you with the right advice, and guidance on how to come up with financing, and how to make this work for you and your lifestyle. There are a lot of ways to pull it off, and things like using it as a short term rental, or AirBnB are becoming more common so that you can offset some of the expense of ownership. There are also a lot of things to consider when purchasing a cabin or a lake house and considering all the pros and cons so that you can ultimately make a purchase that really works for you. Today we break down all the ins and outs of purchasing a cabin, or vacation property and how you can make it a reality. Let’s dive in!

Episode 111: The Biggest Personal Branding Mistakes Real Estate Agents & Teams Make

Branding and marketing in real estate have come a long way in recent years as agents are focusing more on showcasing who they are as a person beyond relying on just sold and for sale photos.

 

Developing a personal brand is a game changer for a real estate agent because it truly builds the know, like and trust factor that is crucial to marketing yourself as a Realtor.

 

We love to see this change and we are going to continue shouting from the rooftops on how this can continue to evolve with the times. One of the big misses we are still noticing is teams not allowing their agents to have a personal brand for fear that they will end up leaving the team. 

 

The hard reality is that agents only stay with teams for so long anyways, so we say let them develop their brand as long as they represent the team in a positive way. 

 This week Beth interviews Kristi about operating a personal brand within a team, the mistakes we both see, the successes and disappointments we've seen firsthand and how to correct them. 

 

This episode might piss off a few (or more!) team leaders, but we are all about bringing you the facts - so let's rip off the bandaid and do this. Are you ready for some truth? Let's dive in!

Episode 110: Thriving in Summer: Achieving Work-Life Harmony

Summer has finally arrived in Minnesota, and we couldn't be more thrilled. If you reside in a state with cold winters, you understand just how precious our summers are. Even if you're tuning in from a warmer state, you're likely experiencing the joys of having your kids out of school, engaging in sports, planning summer vacations, and indulging in various activities. With so much happening, it's easy for the calendar to fill up quickly, and before we know it, the fourth quarter will be upon us. As small business owners, it's crucial for us not to neglect working on our businesses while we're busy working in them and enjoying our best lives during the summer.

This week, we'll be sharing our summer bucket list and discussing some strategies to ensure a productive summer while also finding a balance between work and leisure. So let's dive in!