Girl, Get Your Face Off A Bus Bench: Real Estate Marketing Only Better

Episode 100: Celebrating the 100th Episode Of The Podcast

Episode 100! Woot woot! We can hardly believe we have done 100 shows! This show is all about celebrating and we even have a special announcement for you at the end of the show! This week is a reflection on our podcasting journey; we share the surprising aspects of running a podcast, what has been the most fun and enjoyable parts of doing the show, and some of the lessons we have learned along the way. We are so grateful to everyone who’s come along on this journey with us. When we started the show one of the main goals was to build a community, and 100 episodes in we definitely feel we have succeeded at that goal which is so dang cool. We are still working on growing and building, and it has been so incredibly rewarding and it absolutely would not be possible without all of you. We can’t say thank you enough for tuning in each week, and we are so excited for all that the future holds. Let’s dive in!

Episode 99: How To Manage Money In A Small Business with Ashley Ford

We have been talking a lot about the spring market in recent weeks, and in addition to the spring market it’s also tax season. Tax time can be a stressful and anxiety filled time for a lot of small business owners, but it doesn’t have to be that way. This week we have Ashley Ford from Pretty Penny Accounting to talk about all things financial and small business. Ashley has a really unique approach to money management, and accounting she looks at not only the role it plays in your business but also the role it’s playing in your mental health and overall well being. We absolutely love this approach, and found so much of what she had to say super refreshing. No shame, no guilt, and lots of great ways to start changing habits to move yourself in a positive direction. Ashley gave us a ton of great tips on how to manage your money for your business and your life. Ashley has also taken a very forward approach to her marketing and social media presence which is very unique in the financial space which is sooo refreshing to see. This is a really great interview packed with a ton of great info. Let’s dive in!

 

You can find Ashley at her website

 

https://www.ppllcaccounting.com/meetashley

 

Find Ashley on IG
@prettypennyaccounting

Episode 98: Tips To Win A Home In Multiple Offers

The spring market is officially upon us and with it we are already seeing more homes going into multiple offers. Nothing like what we were seeing two years ago, but low inventory, and cooling interest rates might be enough for things to get really competitive for buyers again this spring. As a buyer's agent, especially at ultra competitive price points, this is your time to shine! You’ve got to get creative, and really go to work to get your offer to the top of the pile. We’ve got some helpful tips and tricks for you so you can look like a true rockstar Realtor when you are in your next multiple offers situation. Let’s dive in!

 

Check out Beth's Top 5 Secret's to Win In Multiple Offers!

https://view.flodesk.com/pages/640636449b153e72bb648e8b

Episode 97: What Affects Mortgage And Interest Rates with Lisa Wells

Interest rates have been a hot topic in real estate over the last year. We saw historical lows the previous two years and when interest rates went back up it seems like people had a hard time adjusting their expectations. A lot of prospective buyers and sellers decided to wait and see how things played out, and while interest rates have come back down a little bit in recent months, in a lot of markets there is still low inventory so buyers are facing a lot of competition. 

 

This week we have mortgage professional Lisa Wells to talk about all things mortgages and interest rates. She gives us all the stats, gives us her predictions for what’s to come and tells us why waiting it out is just costing you even more money in the long run. Lisa also shares an amazing breakdown of exactly what is causing the shortage in inventory. Lisa is super knowledgeable and a true professional. This is a very educational episode and will leave you with tons of talking points for clients and if you are thinking of buying or selling it will arm you with so much information. Let’s dive in!

Episode 96: Creating A Content Marketing Plan

If you are operating a brand 2023, whether that be in real estate or something totally different, you are almost certainly creating content. We yell it from the rooftops that if you have a business you need a brand, and your brand needs to be on social media. 

 

Are you using a content calendar, or do you just post when inspiration strikes? Maybe you are doing a little of both, and that’s great. If you are not using a content calendar at all we encourage you to give it a go, because not only will it help to reduce your overall workload on managing your social media, it will also provide strategy and structure for your brand on your social channels. With organization and planning you will truly be able to use analytics as a tool to guide you in what is working, what is not working and hopefully streamline your process and reduce some of the friction that can come up when managing your social media. 

 

This week we are diving into our process of how to build and create a content calendar. Kristi sits down with Karey White the administrator at the BPR Experience, and Karey asks Kristi anything and everything about developing a content calendar and marketing strategy. Kristi also touches on how to lean into your strengths and truly find your super powers, so that the real you can shine through. The best part is that you don’t need a bunch of tools to make this happen, Google docs, Google sheets, a notebook and a pen, or maybe even an actual calendar to write on. There is more than one way to make this work, but none of them have to cost you more than your time and creativity. Kristi absolutely loves this topic and we are so excited to share this with you. Let’s dive in!

 

Don’t forget to check out the BusBench Babes™ Insider bonus episode where we share 7 things you need to ask yourself before you create your personal brand:  

 

https://view.flodesk.com/pages/63ee64eb0b1dac7001e93763

Episode 95: Spring Real Estate Market Update

There is still snow on the ground here in the Twin Cities, but the spring real estate market is already starting to heat up. From what we have been seeing here it seems like a lot of people have grown tired of waiting to buy or sell and are starting to look at making a move. The high interest rates were really giving a lot of people pause, but interest rates have been cooling off, and in fact they’ve actually dropped 5 weeks in a row! This is really exciting news for buyers. Now depending on where you are located inventory may still be low like it is here in the Minneapolis area, and if that’s the case, if we end up seeing lower interest rates, low inventory, and increased buyer demand we have a recipe for another crazy spring like we’ve seen the last couple years. We’ve got you covered with everything you need to know about what’s going on in the market right now so you can be ready for the spring market. Let's dive in!

Episode 94: Preparing Your Business For The Spring Real Estate Market

While it may feel like 2023 just started, the spring real estate market is already upon us. Things are already heating up, and with the possibility of interest rates dropping off just a little bit, and some parts of the country still having low inventory the market could get a little crazy. We hope you used the holiday season to shower love on your clients and work on networking, but if you took the end of the year off, fear not, you can still kick it into gear now and try to catch the coming wave. This is the time to make sure you’ve got everything dialed in with your website, you’ve got some kind of social media presence and you are providing valuable content, and of course make sure you have an email going out regularly. You’re also going to have to get back to the basics, and get out networking and making genuine connections to find leads and build connections with other agents as well as buyers and sellers. If your pipeline is not looking how you want it to the first week in February we’ve got all the tips to help you execute and get things where you want them to be in 2023. Let’s dive in!

Episode 93: Setting Goals In Alignment with Katrina Widener

We are back this week with another episode talking about goals and intentions, but this week we are taking a little different approach. We have Katrina Widener with us to talk about setting goals and intentions that are actually in alignment with your life, with what you truly want out of your business, and how to go about assessing what you truly want to aim for. Setting your goals and intentions for the year can be such a pressure filled task whether it be for you in your personal life or for your business, and then once the goals have been set trying to meet them can add a whole new set of pressures. Katrina is so great at breaking down how to go about finding the things that are working the best for you naturally and setting your goals around that, and finding ways for you to maximize ROI while also finding ease in your day to day so that you can get the most out of your work, and feel good while doing it. Katrina is full of wisdom, and this show is so great even if you already have your goals and intentions set for the year. You may even want to revisit them through this lens and make adjustments! Let’s dive in!  

Check out Katrina on IG @katrina.widener, on her Badass Business Squad Podcast, and on her website. We included a link to her Personal Development Workbook and her Year End Audit Podcast below. 

 

https://podcasts.apple.com/us/podcast/badass-business-squad-podcast/id1547844802

 

Workbook: https://www.katrinawidener.com/new-products/personal-development-workbook

 

Year End Audit Podcast: https://www.katrinawidener.com/badass-business-squad-podcast/the-first-step-to-successful-goal-setting

Episode 92: How To Use Equity In Your Home

With the blazing hot real estate market we’ve experienced over the last few years a lot of us are fortunate to be sitting on a nice amount of equity in our homes. Rather than just let that equity sit there doing nothing, why not put it to work for you? A home equity line of credit, or HELOC, is a great way to make use of the equity you have built up in your home. There are creative ways to put that to use, like buying a cabin, buying a rental property, using it to purchase a flip, or even buying a property to use as an Airbnb. You can also just use it to do updates on your home which will just increase the value of your house if or when you choose to sell down the road. 

 

Even if you have never considered doing any of this, getting that line of credit when you don’t need it can be a great advantage to you if you happen to want that money for something in a hurry. Tom Ferry always said it’s nice to have access to money when the world goes on sale. If you don’t end up using it it’s not hurting anything just sitting there. Now saying all of this we are definitely not encouraging anyone to go out and use that home equity like an ATM. A lot of people fell victim to this back when the market crashed, and we certainly don’t want that for anyone. What we are talking about is using that home equity to help you build wealth for yourself and your family. If a home equity line of credit is something you’ve been curious about we’ve got all the info for you right here. Let’s dive in!

Episode 91: How To Combat Toxic Productivity

The new year always brings about resolutions, goals and intentions, and we are here for all of it! We did just do a goal and intention setting episode after all! But with all that can also bring the pressure to do do do! It can also lead to shame if we slip up, have a setback, or don’t achieve our goals exactly as we set out to when the year started.That drive to accomplish all our goals and tackle everything can also lead to toxic productivity. Now I’m sure we’ve all heard of toxic positivity, but there is also something called toxic productivity. Maybe you’ve heard of that also! Well last year we did an episode about this time, Episode 45: Productivity Hacks That Create Freedom. Sounds great right? We all want to be more productive. Well, sometimes with all the best intentions we push ourselves to constantly be checking things off, over scheduling, and always working on something, and this week we are here to say it doesn’t have to be this way! You can have all your goals, all your scheduling, and crush those to do lists and still leave yourself some space to just be, and see what the universe hands you. So this week's episode we go back and touch on last year's episode to share some of the ways you can be more efficient and then use that extra time you save just to be. Let’s dive in! 

 

For all the info on productivity hacks that we shared last year be sure to go back and check out Episode 43 if you missed it or give yourself a refresher!