Girl, Get Your Face Off A Bus Bench: Real Estate Marketing Only Better

Episode 206: Conquering Phone Anxiety

In a world dominated by texting and emails, the simple act of making a phone call can feel surprisingly intimidating. This week, we explore the psychology behind phone anxiety—why it’s so common, especially among younger generations—and how to move past it.

We share practical strategies to ease phone-related stress, including small-step exposure, voice memo practice, and mindset shifts that can help transform how you approach verbal communication. We also share personal stories that highlight the surprising rewards of pushing through the fear and reconnecting through voice.

Whether you're navigating business relationships or reaching out to friends, this episode will empower you to pick up the phone with confidence. Let's dive in!

Episode 205: Mastering Open Houses

Open houses don’t have to be a drain on your energy—or your calendar. In this episode, we uncover the secrets to turning your open houses into powerful lead-generating events. If you've ever asked yourself, “Why isn’t this house selling?” or walked away from an open house feeling deflated, this one’s for you.

We break down step-by-step strategies to maximize visibility, create an unforgettable first impression, and connect meaningfully with every visitor who walks through the door. From smart marketing and signage to atmosphere and engagement techniques, this episode is packed with real-world tips to help you stand out in a competitive market.

Whether you’re a seasoned agent or just getting started, tune in to transform your open house approach—and start converting browsers into buyers. Let's dive in!

Episode 204: 5 Essential Emails to Send Your Clients This Month

In the world of real estate, staying connected with clients is key—especially as the spring market heats up. This week, Kristi breaks down five must-send emails that will keep your clients engaged and your business thriving this May.

From a tailored Spring Market Update to actionable Home Maintenance Tips, we share how each message can position you as the trusted expert in your area. You’ll also learn the best ways to deliver Mortgage Rate Updates, provide Custom Home Valuations, and confidently ask for Client Testimonials. Plus, we share a bonus strategy for building face-to-face connections through events.

Take 30 minutes to write these emails and set yourself up for a successful spring season. Tune in for practical tips and strategies to streamline your client communication and stand out in a competitive market. Let's dive in!

Episode 203: What Would Happen If You Faced Your Fear?

What happens when you stop letting fear call the shots? This week Beth shares a deeply personal story—twenty years in the making—of finally taking a chance and trying her hand as a stand-up comedian.

From a long-standing fear of public speaking to the adrenaline rush of performing live, this episode shares the highs, lows, and hilarious moments of taking a stand-up comedy class, writing her first jokes, and performing at her very first gig. Along the way, she explores the power of vulnerability, creativity, and what happens when you finally chase the thing that scares you most.

Whether you're facing your own fears, dreaming of a bold new chapter, or just need a good laugh, this episode delivers both heart and humor. Tune in and be reminded: your growth lives just on the other side of fear—and it might just be hilarious. Let’s dive in!

Episode 202: Realigning With Your Goals in 2025: It’s Not Too Late

As the year unfolds, it may not feel as exciting as you hoped—but that doesn’t mean you can’t get back on track. 

 

This week, we reflect on where we are, where we want to be, and the small shifts that make a big difference. We share three things that are working for us and three areas that need attention, from the power of morning routines and positive affirmations to the challenges of sugar cravings and inconsistent habits. This honest conversation is a reminder that growth isn’t about perfection—it’s about progress. Tune in for inspiration to realign with your goals and design a life that feels good! Let’s dive in!

Episode 201: Spring Market: Are Multiple Offers Back?

Spring has sprung, and the real estate market is buzzing! With inventory on the rise and interest rates dipping, buyers and sellers alike need to stay ahead of the game. Are multiple offers making a comeback? How can buyers navigate the competition? And what’s really happening in the Twin Cities market?

In this episode, we break down key trends, from rising inventory and mortgage rate shifts to smart buying strategies like escalation clauses and off-market deals. Whether you're house hunting or looking to sell, we've got expert insights to help you win in this fast-moving market. Let's dive in!

Episode 200: Content Calendar Blueprint For Realtors: A Step-by-Step Guide to Staying On-Brand Part 2

This week we continue our workshop series with the incredible Karey White, diving into the process of turning ideas into engaging content. Karey shares her journey of implementing a content strategy, from identifying brand pillars to organizing a content calendar. She breaks down her recent posts, showing how authenticity and simplicity can make content creation more effective and enjoyable. If you've ever felt stuck on what to say or how to structure your content, this episode is packed with practical insights to help you connect with your audience in a meaningful way. Let's dive in!

Episode 199: Content Calendar Blueprint For Realtors: A Step-by-Step Guide to Staying On-Brand

We’re shaking things up with a hands-on, workshop-style episode featuring Karey White—our operations ninja and newly licensed agent. Kristi walks us through her process for batching social media content, using Karey’s brand and emails as real-world examples. We break down the essentials—defining brand pillars, brainstorming ideas, and mapping out a content calendar that actually works.

She tackles common struggles like writer’s block and overthinking the algorithm, reminding us that authenticity always wins. Whether you’re starting from scratch or refining your strategy, this episode is packed with actionable tips to help you create engaging content with confidence.

Stay tuned for part two, where we’ll go even deeper into her content calendar strategy. You won't want to miss this. Let's dive in!

Episode 198: Unlock A Clutter Free Life with Michelle Hoff

This week on the podcast we have Michelle Hoff, the author of  the book Compassionate Decluttering. Michelle's journey started over 30 years ago when she launched a cleaning business to support herself through college. Along the way, she discovered that decluttering isn’t just about tidying up—it’s about understanding ourselves and what truly matters.

In this episode, Michelle shares powerful insights on why we hold onto things, how to let go with intention, and the emotional impact of creating a space that reflects our authentic selves. She offers practical decluttering tips for busy families, explains the concept of "soulfully surrendering" our belongings, and shares inspiring stories of clients who found healing through decluttering.

If you're feeling overwhelmed by clutter, Michelle encourages starting small—one drawer, one shelf, one step at a time. Tune in for actionable advice that will help you reclaim your space and peace of mind. Let's dive in!

Episode 197: Why Your Story Is Your Most Powerful Marketing Tool

Ever feel like others effortlessly connect with their audience while you struggle to stand out? The secret isn’t a massive following or polished content—it’s authentic storytelling.

In this episode, we break down seven actionable strategies to tap into your personal journey, build emotional connections, and showcase your story in a way that resonates. Learn how to share your struggles, highlight real client experiences, and create engaging narratives that keep your audience coming back.

Authenticity wins in 2025—so let’s ditch perfection and embrace real, relatable storytelling. Let's dive in!