Girl, Get Your Face Off A Bus Bench: Real Estate Marketing Only Better

In this week's episode we’re diving into how to make the most of a slower real estate market. A buyer slowdown can feel daunting, but it’s also a perfect time to strengthen relationships, refine your systems, and set the stage for future growth.

We share ten practical strategies you can put into action right now, from tightening up your CRM and staying consistent with client communication, to hosting simple appreciation events and finding ways to stay visible on social media. You’ll also hear tips on brand building, staying connected through the holidays, and keeping your pipeline active even when the market quiets down.

If you’ve been feeling the effects of the slowdown, this episode is your reminder that every market brings new opportunities and that the work you do now will set you up for success when momentum returns. Let's dive in!

In this week’s episode, we sit down with Monica Walls, founder of Keca's Usna, a lipstick brand rooted in empowerment and authenticity. Monica’s story is one of courage and reinvention—leaving behind a corporate HR career in Silicon Valley to pursue a long-held dream of creating a beauty brand that inspires confidence.

She shares how her brand was born, the lessons learned in building a business from the ground up, and what it really takes to bring a product to life in a competitive industry. From navigating challenges in production and marketing to building a community of real women who represent her brand, Monica’s journey is a reminder that success often starts with taking a leap of faith.

If you’ve ever thought about making a change or chasing a dream that’s been on your mind for years, this episode will give you the motivation to start. Let’s dive in!

Going viral might feel like the dream, but here’s the truth: it doesn’t automatically mean more sales. In fact, chasing likes and follower counts can distract you from the real work of growing your business.

This week, Beth and Kristi dig into the myth of virality and share why true success comes from consistency and genuine connections. They talk about the “quiet scrollers” who may never comment or like your posts but still reach out when they’re ready to work with you. They highlight how nurturing relationships, showing up with value, and staying authentic will do more for your bottom line than any viral moment ever could.

If you’ve ever felt the pressure to blow up on social media, this is your reminder that you don’t need thousands of followers to build a thriving business, you just need the right ones. Let’s dive in!

In this episode, we sit down with Christy Kimbrel, owner of Walk Your Plans Minnesota. Walk Your Plans gives people the chance to literally walk through their floor plans at full scale, helping homeowners and builders catch potential issues, make adjustments, and feel confident before construction begins.

Christy shares what inspired her to bring this franchise to Minnesota, how it’s changing the building process for both clients and contractors, and why seeing your future home in real life, before it’s built, can make all the difference. Let’s dive in!

 

Thinking about buying a home but waiting for the “perfect moment”? In this episode, we break down why now might actually be your moment. Despite what most people assume, the market, especially here in the Midwest, is full of opportunities for buyers who know where to look. Winter doesn’t slow everything down; it simply means sellers are more motivated and competition is lighter. Plus, unlike the frenzy of the past few years, buyers now have room to breathe. Inspections are back on the table, negotiations are stronger, and prices are appreciating at a much more reasonable pace. On top of that, sellers are getting creative with incentives from closing cost credits to interest rate buy-downs all to make deals more attractive. If you’ve been sitting on the sidelines, this episode will give you the confidence and insight you need to jump in smart.

Summer’s over—now what?  This week, we’re sharing five simple strategies to shake off the post-summer slump and get your business back in gear. From reconnecting with your database and strengthening your brand to tightening up your pipeline and finances, we’ll walk you through practical ways to refocus, rebuild momentum, and finish the year strong. Tune in for tips that are easy to implement, proven to work, and perfect for setting yourself up for a record-breaking 2026! Let's dive in!

This week we’re celebrating Beth Petersen Randall’s birthday with an episode full of laughter, reflection, and inspiration! Beth opens up about her career shift from Keller Williams to EXP Realty, the pressure of living up to expectations, and the freedom that comes with following your own path.

She shares why living clutter-free matters for both your space and your mind, plus how she’s learning to embrace balance and the present moment. And of course we add some birthday fun with trivia and plenty of laughs.

Pull up a chair, grab a drink, (or coffee) and join the celebration. Let's dive in!

For years, Kristi and Ryan dreamed of building a life on Minnesota’s North Shore. In this episode, they share the real story of turning that vision into reality—the setbacks, the small wins, and the moments of courage that made all the difference.

From the nerves of walking into a local bank to the steep learning curve of building in a remote place, their journey has been anything but simple. But through it all, they’ve found community, resilience, and a deeper sense of purpose in creating a life they truly love.

This is more than a story about building a home—it’s about chasing a dream, facing the unknown, and discovering what’s possible when you lean into both the challenges and the support around you. Let's dive in!

Selling in the fall of 2025 comes with its own mix of challenges and opportunities. Interest rates may be hovering around 6.5%, but buyers are still cautious—so how do you set yourself up for success? In this episode, we dig into the strategies that matter right now: boosting curb appeal with simple updates, pricing your home to spark interest (and even multiple offers), and marketing your neighborhood’s lifestyle to stand out in a competitive market. We also share how to handle buyer hesitations, use feedback to your advantage, and offer creative incentives that seal the deal. Whether you’re thinking of listing soon or just curious about the shifting market, this episode will give you the tools and confidence to sell smart this season. Let’s dive in!

This week we’re diving into the fall 2025 Twin Cities real estate market—and it’s not as simple as the headlines make it sound. Are homes really sitting unsold, or is this just the usual seasonal slowdown?

We’ll break down what’s actually happening with interest rates (spoiler: they’re the lowest they’ve been all year), why buyers are hesitating despite a flood of online searches, and what a 25% bump in inventory really means for both sides of the market.

If you’re selling, we’ll talk about realistic expectations, smart pricing, and how to stand out in a crowded field. If you’re buying, you’ll hear why this market might finally give you a little leverage.

Real estate is always about more than numbers—it’s about psychology, strategy, and timing. Tune in for a fresh take on today’s market and some practical insights to help you make your next move with confidence. Let's dive in!