Girl, Get Your Face Off A Bus Bench: Real Estate Marketing Only Better

Episode 151: Tips For Converting Social Media Followers Into Email Subscribers

Are you putting a lot of effort into your social media marketing and struggling to convert your social media audience into leads and sales? This is a real struggle for many freelancers and small business owners, and something we are always tweaking and working on. Moving your social media audience onto your email list can be the key to upleveling your business, but that can be easier said than done. How do we get there? It could be with contests or giveaways, or maybe it’s a special guide or discount code. Something to entice them and bring them into your inner circle. Once you’ve got them on your email list you have direct access to your target audience without the interference from algorithms and the latest trends. And let us not forget the most important part. You own your email list, you don’t own your followers! This week we are diving into all our tips and tricks for increasing your email subscribers from your social media platforms and converting them into sales. Let’s dive in! 

Episode 150: Building Relationships In Real Estate

The real estate industry can be competitive and at times isolating. Whether you are a solo agent or you are on a big team, having a sense of community can make all the difference in your success, and really your overall happiness and well being. Building relationships with other Realtors can be a great source of shared knowledge and mutual support and can truly serve to strengthen your business. We started this podcast to build a longer table and this week we have three awesome Realtor friends Julie Desrochers, Allie Walsh, and Melissa Clawson to talk about the importance of community over competition and how we can mutually benefit from working as partners and collaborators in our industry. Pull up a seat, this is like meeting some of your favorite Realtor gal pals for happy hour. Let’s dive in!

 

You can find Julie Julie Desrochers at https://drealtyg.com/ and on IG @drealtyg

 

You find Melissa Clawson at https://www.clawsonhomegroup.com/ and on IG @melissa_clawson_realtor

 

You can find Allie Walsh on IG @agent_allie

Episode 149: Creating A Real Estate Brand That Converts Mastermind

You’ve been asking, and we’ve been listening. Introducing our FIRST EVER MASTERMIND workshop, launching on Wednesday, April 17th. This 6-week workshop-style course is designed to roll up our sleeves and dive deep into the process of building a brand that converts. Each week, we'll explore a specific topic aimed at empowering you to elevate your real estate business.

In this week's episode, we break down the mastermind course and spill all the juicy details. We've all been in masterminds where we felt talked at rather than truly engaged. Not here. Our mastermind is jam-packed with valuable content, actionable steps, and by the end of the course, you'll have a brand strategy that resonates with your authentic self, ready to be put into action immediately.

So, are you ready to level up your business? Let's embark on this transformative journey together. It's time to make your business dreams a reality!

Episode 148: Why The NAR Settlement Will Actually Be A Good Thing For Realtors

The recent news about the NAR lawsuit and settlement has been just about everywhere lately. After the settlement was reached you couldn’t open up any major news website and not see a story about it. Naturally there has been a lot of uncertainty and concern about what this means for buyers and sellers, as well as how Realtors and brokers will be affected. It’s been touted as a big win for buyers and sellers, and the death knell for Realtors and brokers. If you’re freaking out you may want to give this a listen first. This week we are going to offer some perspective on why the sky isn’t falling and why this could actually be a good thing for the real estate business on all sides of the transaction. Let’s dive in!

Episode 147: A Holistic Approach To Managing Menopause and Perimenopause

Are you a woman who's suddenly found herself struggling with hot flashes, unexplained weight gain, or feeling 'ragey' without a clue why? You're not alone, and it's time to talk about it. Welcome to the world of perimenopause and menopause, a not often talked about and misunderstood phase in a woman's life. But fear not, because this week we are here to shed some light on this subject. Our guest is Janell Yule, the co-owner and Chief Nutrition Officer at The Transformation Club. 

 

Janell shares all about the critical role gut health plays in your overall well-being, how to manage stress, and why strength training and walking might just be the best exercise for you at this stage. But it's not all about physical health. Janell and Beth touch on the importance of sleep, mindset, and having a gratitude practice. 

 

This episode is not just informative; it's a call to action for every woman to take charge of her health. It's about understanding that you're not destined to suffer through menopause. With the right knowledge and tools, you can thrive.

So, why wait? Listen to the episode now and start your journey to a healthier, happier you. It's time to embrace this stage of life with confidence and say goodbye to the days of confusion and discomfort. Your body is speaking to you; it's time to listen. Let’s dive in!

Episode 146: Why Facebook Remains A Vital Marketing Platform For Real Estate

What are your feelings about Facebook? Love it? Hate it? Barely use it? While it doesn’t necessarily feel like it, Facebook is still the largest social media platform with over 3 billion monthly active users. That is over 37% of the entire world population and over 57% of the world's internet users. This means of all the social media platforms, leveraging Facebook for growth in your business is statistically going to get you the most attention. 

If you are anything like us, Facebook is not where you were placing the majority of your focus. This is a mistake. If you dig even further into the numbers about demographics, users, and advertising, Facebook looks like an increasingly powerful tool for your marketing strategies. And with Facebook it’s not just ads, you can take advantage of participation and activity in groups, connect with entirely different audiences from your other channels, and present yourself and the information you are sharing in a different format from the other popular apps like Instagram and TikTok. This week we are going to dive into some of the ways that we are approaching Facebook and why it’s going to be getting even more of our attention going forward. Let’s dive in!

 

We are so excited to announce our first ever FREE live webinar on Wednesday, April 3rd where we will break down how to create a real estate brand that converts and grows your business without wasting money on online leads. Grab your seat at

www.busbenchbabes.com/convert

 

Episode 145: House Hacking For Beginners with Conor Hesch

Have you heard about house hacking? If you are not familiar with this term, house hacking has typically involved buying a multi family dwelling and living in one unit while renting out the other units. It has become an increasingly popular practice in the Financial Independence movement, and is a great way to build wealth with real estate. 

 

This week we have Conor Hesch from Closing With Conor, a mortgage expert with Bell Bank Mortgage in the Minneapolis area, to talk about his personal journey through the world of house hacking. He’s been at it for a long time, and leveraged the equity in his first duplex to acquire more properties and has now leveraged all of his real estate holdings to buy his dream house on Lake Minnetonka. It all started with purchasing a duplex and renting out half of it! This is an educational and inspiring conversation diving into the investing strategy known as house hacking. Conor is passionate about this subject and loves to educate and encourage others on their own journey. This episode is one not to miss. Let’s dive in!

Episode 144: 10 Email Topics To Send Right Now

Email marketing is one of, if not, the most effective way for you to reach out to your clients no matter what your business is. You own your email list, and it’s not dependent on algorithms or the latest trends. This is truly powerful stuff. In the present age where entrepreneurs are so often trying to use social media to grow their following and generate attention, the email list can be overlooked even though it is without question the better ROI. We hear far too often from Realtors, and friends in other businesses that they are not sending regular emails, and many times it’s just because they are too paralyzed by the overwhelm of starting. This week we’ve got you covered with 10 email topics that you can use and press send TODAY. If you aren’t going hard on email marketing there is no time like the present to get this going. Let’s dive in!

Episode 143: You Don't Need Online Leads

Are you dumping thousands of dollars into online leads that aren’t converting? Or maybe you are converting leads and you want to build a more organic and sustainable business without them. We are just going to come out and say it - you don’t need online leads to be successful! Far too often agents get hung up on thinking they need to be paying for leads to have success, and it’s just not true. In fact there are many other ways to have a much better ROI. 

 

Many agents are skipping the basics that are foundational to a real estate agent’s success and instead they tell themselves they need online leads. What if you tried working more on your current database instead of writing a check for leads that may not ever convert? You can be more than just a “one and done” Realtor by building and nurturing your past clients. What does that look like? It means serving your clients at the highest level so that they come back again and again, and refer you to family and friends. You want to be front of mind when someone in your sphere of influence needs a Realtor and this week we are going to dive into all of our strategies for generating leads without buying them from Zillow. Let’s dive in! 

Episode 142: Downsides To Low Interest Rates with Jennifer Butcher:

You may not hear it very often, but did you know that there are downsides to lower interest rates? Yes, you heard that correct, lower interest rates might not be in your best interest, literally. Our guest this week, Jennifer Butcher of GO Mortgage, makes a case for why low rates actually have a negative impact on the market, and how the current rates can actually work in your favor. If you’ve been sitting on the sidelines because of the current rates she just might make you rethink that. Jennifer shoots it to us straight and provides real life scenarios that apply to you as a buyer or seller, and also as a Realtor facing objections about interest rates. Jennifer also shares the financial implications of renting a home vs buying a home, and the positive benefits of home ownership no matter where the rates are. You just might walk away from this episode viewing home ownership through a much wider lens than just what interest rate you lock in at, and consider its larger impact on building wealth and security in your life. Jennifer has been in the business a long time, is a treasure trove of knowledge, and she is a fantastic educator. We are so excited to share this with you. Let’s dive in!