Girl, Get Your Face Off A Bus Bench: Real Estate Marketing Only Better

Episode 159: Staying Connected And Serving Clients In The Summer

As the warm weather rolls in and the days get longer, it's tempting to let your business take a backseat while you enjoy all the summer fun. Boating, barbecues, and beach days are calling your name, but how do you ensure you still have a paycheck come fall? This is where strategic planning is key. Setting aside time to create and schedule social media, emails, and other marketing materials will help you remain visible while you are out enjoying the sunshine. Consistency is also crucial. Maintaining regular contact with clients will keep you top of mind and show that you are not checked out and are available to meet their needs. Networking events are another great way to stay connected during the summer, and the warm weather offers a variety of ways to connect in a relaxed and enjoyable setting whether you are hosting or attending. Summer doesn't have to be a time of business slowdown. With strategic planning, consistency, and a focus on client engagement, you can enjoy the best of both worlds. So, grab your sunglasses and your planner, and make this summer one of both relaxation and productivity. Let’s dive in!  

Episode 158: Summer Real Estate Market Update

 

Summer is here, and with that the summer real estate market is heating up. While the Fed's promised rate cuts haven't fully materialized, the good news is that interest rates are down from their highs of 2023. This drop has significantly increased buyers' purchasing power, making it an excellent time to consider buying a home. However, the inventory crisis continues to be a challenge. With a deficit of homes for sale, the market remains a strong seller's market, and finding the right property can be tough.

 

While the market has its challenges, there are still plenty of opportunities for both buyers and sellers. Real estate remains an incredible tool for building wealth and achieving financial stability. If you're considering making a move this summer, now is the time to reach out, get pre-approved, and start exploring your options.

 

So, whether you're looking to buy your first home, upgrade to a larger space, or invest in a property, this episode has something for everyone. Tune in to get all the latest insights and make the most informed decisions in this market. Happy house hunting!

Episode 157: Your Guide To Buying A Vacation Home Or Cabin

Are you sitting on dreams of owning a vacation home or a piece of land that's just yours? Maybe you've envisioned a quaint cabin in the woods or a breezy lake house but thought it was out of reach. Kristi and her hubby Ryan just took the plunge on a piece of land in their favorite place, Grand Marais, Minnesota, and were shocked at how easy the process was!  Of course you will want to find a rock star Realtor to guide you. We also dive into how a home equity line of credit could be your ticket to a down payment, why working with local banks can offer a smoother process, and how to plan for a property that not only serves as a getaway, but also as a potential source of income. Buying a vacation property can serve as both a great investment and your dream getaway. It truly is a win win. If you've ever told yourself that owning a vacation property is a far-off dream, this episode is for you. Let’s dive in!

Episode 156: 3 Ways That AI Can’t Replace You In Your Business

You know those Instagram posts that seem too perfect, with emojis placed just right? Ever wonder, "Why don't mine look like that?" Well, you might be witnessing AI at work. By now, you're likely familiar with AI's various applications such as ChatGPT, perhaps even dabbling with it yourself. From text editing to video creation, AI is a versatile tool and its uses are expanding every day. We're not here to discourage its use, but in this week's show, we want to emphasize that while AI can spark creativity and aid your business in numerous ways, it can't replace the human touch you bring to your content and business. So let this be a gentle reminder to use AI tools for what they are, tools, and not allow them to replace the unique and essential human touch you bring to everything that you do. Let's dive in!

Episode 155: The First Generation Homebuyer Loan Program

Homeownership is a cornerstone of the American dream, but for many, it remains just that, a dream. The First Generation Homebuyer Loan Program is changing the narrative, and we've got the inside scoop straight from the experts.

 

This week our guest is Heidi Welch from the Minnesota Housing Finance Agency and we sat down to discuss a groundbreaking opportunity for first-time homebuyers. Heidi has over a decade of experience with the state, and she sheds light on the details of the program, its goals, and how it's set to help bridge the housing disparity gap in Minnesota.

 

For listeners outside Minnesota, the episode is equally enlightening. Nearly every state has a housing finance organization, and Heidi encourages homebuyers to explore these wherever you are. It is important to choose the right loan officer that can better inform you about these life-changing opportunities. Heidi emphasizes the critical role of homebuyer education and the wealth of resources available to those willing to seek them out and how Realtors can help to better inform their clients. 

 

We found this conversation incredibly eye opening and informative and we are grateful Heidi took the time to share this information with us. Let’s dive in!

Episode 154: Abundance versus Scarcity Mindset In Business and Personal Life

Have you ever caught yourself staring at a closet full of clothes yet feeling like you have nothing to wear? Or perhaps you've been at a networking event, feeling the urge to connect with someone but held back by the thought, "Do they even want to talk to me?" If these scenarios sound familiar, you're not alone, and this podcast episode is for you.

 

In our latest episode, we're tackling the hefty concept of scarcity versus abundance. It's not just about money or possessions; it's about how you view the world and your place in it. From the fear of missing out on sales to the guilt of indulging in a cupcake, we cover how a scarcity mindset can manifest in our daily lives. But it's not all about the struggles. We also delve into the joys and freedom that come with an abundance mindset. So, if you're ready to give yourself a loving kick in the pants and embrace a life of abundance, this episode is a must-listen. Let’s dive in!

Episode 153: Community Over Competition with Rosie The Realtor

In the competitive real estate market, it's easy to succumb to scarcity thinking, constantly comparing yourself to others. But what if success isn't found in competition, but in camaraderie and community? Our conversation this week delves into this idea with Rosie Choromanski, otherwise known as Rosie the Realtor.

 

We met Rosie through her Instagram page, and took our online relationship and turned it into a real life friendship. In spite of being at different brokerages we were able to collaborate and form a great working relationship as well. Rosie is a refreshing and authentic presence on social media, and we love that she uses her platform to spread positivity. In this conversation Rosie opens up about her life beyond selling houses. She talks about her passion for DIY projects, her love for her home, and her exciting new venture into writing a children's book. This is an uplifting conversation, and we can’t wait to share it with you. Let’s dive in!

Episode 152: Falen Bonsett on Thriving in Radio, Motherhood, and Defying Expectations

We recently had the opportunity to chat with Falen Bonsett, prominent radio personality known for her dynamic presence on the Dave Ryan in the Morning Show on KDWB and now for her own show in the afternoon called, Falen and Colt. We delved into her experiences as a woman in the male-dominated radio industry and her journey as a mother balancing it all.

Falen shared insights into the challenges she faced as a female broadcaster, from breaking stereotypes to earning respect in a field dominated by men. Despite obstacles, her passion and determination carried her forward, earning her a well-deserved place in the industry.

In a world where representation matters, Falen Bonsett serves as an inspiration for aspiring female broadcasters and mothers alike. Her story is a testament to the power of authenticity and perseverance. This was such a fun conversation and we are so excited to share it with you. Let’s dive in!

You can find Falen on Instagram @falenkdwb and @falenandcolt and you can check out her podcast, I’m Still Fun with Jenny AJ Monsour.

Episode 151: Tips For Converting Social Media Followers Into Email Subscribers

Are you putting a lot of effort into your social media marketing and struggling to convert your social media audience into leads and sales? This is a real struggle for many freelancers and small business owners, and something we are always tweaking and working on. Moving your social media audience onto your email list can be the key to upleveling your business, but that can be easier said than done. How do we get there? It could be with contests or giveaways, or maybe it’s a special guide or discount code. Something to entice them and bring them into your inner circle. Once you’ve got them on your email list you have direct access to your target audience without the interference from algorithms and the latest trends. And let us not forget the most important part. You own your email list, you don’t own your followers! This week we are diving into all our tips and tricks for increasing your email subscribers from your social media platforms and converting them into sales. Let’s dive in! 

Episode 150: Building Relationships In Real Estate

The real estate industry can be competitive and at times isolating. Whether you are a solo agent or you are on a big team, having a sense of community can make all the difference in your success, and really your overall happiness and well being. Building relationships with other Realtors can be a great source of shared knowledge and mutual support and can truly serve to strengthen your business. We started this podcast to build a longer table and this week we have three awesome Realtor friends Julie Desrochers, Allie Walsh, and Melissa Clawson to talk about the importance of community over competition and how we can mutually benefit from working as partners and collaborators in our industry. Pull up a seat, this is like meeting some of your favorite Realtor gal pals for happy hour. Let’s dive in!

 

You can find Julie Julie Desrochers at https://drealtyg.com/ and on IG @drealtyg

 

You find Melissa Clawson at https://www.clawsonhomegroup.com/ and on IG @melissa_clawson_realtor

 

You can find Allie Walsh on IG @agent_allie