Girl, Get Your Face Off A Bus Bench: Real Estate Marketing Only Better

Episode 131: Thanksgiving Gratitude

We can’t even believe it, but it’s already that time of year again! It’s Thanksgiving week, and once again this year we have so, so much to be thankful for. We are going to share some of the many things in our personal and professional lives that we are thankful for this year, and we even have listeners calling in and sharing what they are grateful for as well. We love this time of year, and this is a super fun feel good episode to accompany you while you are getting ready for the big day. Happy Thanksgiving!

Episode 130: Rewind: Connecting With Customers Over The Holidays

Did someone press rewind? Get ready for our very first rewind episode because the first one was that good. On Episode 85 last year we shared how to connect with clients over the holidays and this year we are focusing on the same things The holidays are a fantastic time to connect with clients in a non-salesy way. There are many reasons to reach out and get together that have absolutely nothing to do with real estate or selling, and it can help you put yourself front of mind heading into the New Year. Instead of checking out you can actually have fun and continue to move your business forward. We all want a paycheck in January and this episode will give you the tips you need to serve your clients at the highest level this holiday season, and guess what? They might even be a little easier than you think. Let's dive in!

Episode 129: BRRR Method In Real Estate vs. Flipping

Is real estate investing something you’ve been considering? Or maybe you have clients asking you questions about getting into investing and you aren’t sure where to start. Real estate investing is a great way to create wealth, and even generate a monthly income if you’ve got the right strategies in place. This week on the podcast we are going to be discussing the BRRR method as well as house flipping and comparing and contrasting the two methods. 

 

BRRR stands for Buy, Rehab, Rent and Refinance, and is a longer term strategy whereas property flipping is more of a short term game. Both methods are going to have a big emphasis on the “buy” portion of the transaction to try to maximize your returns. They are also going to be reliant on being able to renovate and improve the properties while trying to get the most bang for your buck on the improvements. This week Beth is going to share all her tips and tricks for how she squeezes the most out of her flips while still making them look beautiful and share her thoughts on the BRRR method. If real estate investing has been something you’ve been considering you won’t want to miss this episode. Let’s dive in!

Episode 128: The Importance Of Understanding Your Brand Identity

Have you ever considered what truly defines a brand? If you think of logos and all things visually appealing you’re not alone. But a brand is not just about the aesthetics, it's about the emotions and experiences it evokes in people. Creating the feelings of wanting a very specific product, and refusing to accept an alternative is the result of branding. It’s what creates loyal customers. It’s why you drive past one coffee shop to go to another, or you always buy the same kind of shoes. We like the way a product or service makes us feel, and we like what it says about us for using it. These are just some of the reasons why people buy from brands rather than businesses. 

 

In our latest podcast episode, we dive into the world of brands. We explored the idea that your brand might not be what you initially believed, and why this could be a significant setback with your clients, potentially hurting their trust in your brand. We discuss some of the ways that inconsistencies with the presentation of your brand can lead to confusion from your audience  and some of the ways you can fix that. This episode is a must-listen, especially if you're an entrepreneur. Let’s dive in!

Episode 127: Mortgage & Interest Rate Predictions For 2024

Elly Cummings, the Executive Vice President at New American Funding returns to the podcast this week to discuss the burning questions surrounding the real estate market. Elly reveals some surprising insights, including the fact that 20% of their business currently consists of refinances, despite higher interest rates. She highlights how consumers often prioritize low home interest rates while struggling with high credit card debt at 24%.

Elly, sheds some light on the financial shifts during the pandemic, where low interest rates led to increased consumer debt. This enlightening episode might shift your perspective on debt, where consumers carry their debt and how they could rebalance things to save themselves money on their monthly expenses. 

If you are someone who has been sitting on the sidelines waiting to buy or sell, this episode might be the gentle nudge that you need to get back in the real estate game. Elly emphasizes that while interest rates have risen, there are still positive aspects to be found in the current market. We are betting some people might even start rethinking their current position. Let’s dive in!

Episode 126: Staying Connected In A Remote Team

During the pandemic, we discovered a positive change: we managed to work successfully without a physical office. Beth started her real estate career in the days when you went to an office every day, but sometimes being in the office actually hurt her productivity. 

Now, our team excels in staying connected, being productive, and building relationships from wherever we are, thanks to tools like Slack, Zoom, Facetime, and video messages. We've embraced virtual meetings, coffee chats, team-building, and even happy hours.

How has your perspective on office vs. remote work evolved in your business? Listen to our podcast this week where we discuss debunking myths about brick-and-mortar and building The BPR Experience without a traditional office. You might be surprised. Let’s dive in!

Episode 125: Sparking Creativity with ChatGPT

Let's face it, no matter how filled with creativity you may be on a given day, we’ve all faced sitting down to write something for a property listing, a social media caption, or e-mail and have been stuck with writer’s block. 

 

You are staring at the screen and you’ve got nothing, or maybe you feel like you keep saying the same things and it’s getting stale. We feel you! It happens. Today Beth is sharing how she uses ChatGPT to help her when she's stuck. She isn't going to tell you to throw some prompts in and copy and paste, but she is going to share how she uses it as a tool to help her get out of a creative rut.

 

Using AI as a tool to help get some ideas going for you, or maybe give you some new adjectives can sometimes be all you need to get back on track and get your creative work done. 

 

Ever get stuck in a creative rut? This one is for you. Let’s dive in!

Episode 124: Transitioning From Corporate Job To Full Time Solopreneur with Leah Garcyznski

Alright BusBenchBabes this week we’ve got a special guest with us, Leah Garcyznski, the owner and principal designer at 13th Avenue Interiors in Minneapolis, MN. Leah gives us a window into what it’s like to balance a corporate career and a side business, while also being a mom and a wife. She shares some of her tips for time management, and prioritizing tasks, and we talk to her about her design style, mom life and transitioning her life from a full time corporate career to full time solopreneur.  We connected with Leah through social media and the podcast and we had SO much fun getting to sit down with her in person and have this conversation. She is full of wisdom and wonderful advice and we can’t wait to share this with you! Let’s dive in!

Make sure to check Leah out on Instagram @13thavenueinteriors and on her website www.13thavenueinteriors.com

Episode 123: How To Stay Motivated In A Changing Real Estate Market

It’s not a secret to anyone at this point that the real estate market the last year or so has been quite a challenge. High interest rates have led to stagnating sales and limited supply. In fact the National Association of Realtors has reported that 60,000 Realtors have left the business altogether in the first half of 2023. That’s over 300 per day! We don’t want that to be you. 

This week we’ve got some Monday motivation to help you with adapting to the shifting market. Surviving and thriving during a difficult time in the market requires a multifaceted approach because you need business strategies for marketing and selling, but also you’re human and when times are tough you’ve got to find ways to keep motivated and inspired to carry on until you find the better times ahead. Nobody said this game was easy, but tough markets don’t last forever and if you can survive now you will be able to crush when the market eases a little bit. We are here for you and this week we share some tips on how to adapt to the market we are in. Let’s do this!

Episode 122: Beth’s 53rd Birthday Celebration

Okay BusBenchBabes, we are back with another birthday celebration episode! Beth is celebrating another trip around the sun, and we talked about everything that happened for Beth this year in life and business. Not gonna lie, this is an emotional conversation. It’s vulnerable, it’s real, and you might need to grab a box of tissues like we did. Beth also shares all she is looking forward to for the year ahead, and some of the lessons she learned along the way during this year. We hope you join us in celebrating Beth this week. Let’s dive in!