Girl, Get Your Face Off A Bus Bench: Real Estate Marketing Only Better

Episode 111: The Biggest Personal Branding Mistakes Real Estate Agents & Teams Make

Branding and marketing in real estate have come a long way in recent years as agents are focusing more on showcasing who they are as a person beyond relying on just sold and for sale photos.

 

Developing a personal brand is a game changer for a real estate agent because it truly builds the know, like and trust factor that is crucial to marketing yourself as a Realtor.

 

We love to see this change and we are going to continue shouting from the rooftops on how this can continue to evolve with the times. One of the big misses we are still noticing is teams not allowing their agents to have a personal brand for fear that they will end up leaving the team. 

 

The hard reality is that agents only stay with teams for so long anyways, so we say let them develop their brand as long as they represent the team in a positive way. 

 This week Beth interviews Kristi about operating a personal brand within a team, the mistakes we both see, the successes and disappointments we've seen firsthand and how to correct them. 

 

This episode might piss off a few (or more!) team leaders, but we are all about bringing you the facts - so let's rip off the bandaid and do this. Are you ready for some truth? Let's dive in!

Episode 110: Thriving in Summer: Achieving Work-Life Harmony

Summer has finally arrived in Minnesota, and we couldn't be more thrilled. If you reside in a state with cold winters, you understand just how precious our summers are. Even if you're tuning in from a warmer state, you're likely experiencing the joys of having your kids out of school, engaging in sports, planning summer vacations, and indulging in various activities. With so much happening, it's easy for the calendar to fill up quickly, and before we know it, the fourth quarter will be upon us. As small business owners, it's crucial for us not to neglect working on our businesses while we're busy working in them and enjoying our best lives during the summer.

This week, we'll be sharing our summer bucket list and discussing some strategies to ensure a productive summer while also finding a balance between work and leisure. So let's dive in!

Episode 109: Summer Real Estate Market Update

The summer real estate market is here and in full swing, and while the interest rates are still a huge topic of conversation we are seeing buyers and sellers getting into the game. Some of this is out of necessity but also there are a lot of people who were trying to wait out the interest rates and have just decided they have waited long enough and it’s time to make a move regardless of the rates. We are still in a sellers market due to the lack of inventory, but if that starts to shift things are going to start to balance out, and that could really cause the market to heat up. While the news is so often putting a negative spin on things and hinting at a big dip in the market we are just not seeing the signs of that happening. Many homeowners are sitting on a boat load of equity and are able to sell easily if they experienced some sort of hardship, and with that we are looking at good health in the market. This week we are covering all the hot topics and trends we are seeing out there this summer and getting you up to speed on all the things you need to know and be discussing with clients this summer. Let’s dive in!

Episode 108: Understanding Mortgage Interest Rates for 2023 with Jason Trout

When it comes to buying or selling a home, understanding mortgage interest rates is so important. Interest rates have continued to be a big topic of conversation this year as the real estate market continues to evolve, and rates play a significant role in determining the affordability of homeownership. Whether you are a buyer or seller, understanding mortgage interest rates can empower you to make informed decisions. By shopping around, considering credit worthiness, and analyzing down payment options, buyers and sellers can successfully navigate the home buying process.

 

On today’s show we have Jason Trout of JMT Mortgage to discuss everything about mortgage interest rates and the impact they are having on both buyers and sellers. Jason is one of our very favorite brokers to work with in the Twin Cities and he does a great job running through all kinds of scenarios you could encounter, and how to prepare yourself, whether it’s your first time buying a home, or you’ve done it many times. Jason is a true pro, and we love sitting down to chat with him about all things mortgages. Let’s dive in!

Episode 107: A Male Perspective On Imposter Syndrome with Mike Proctor

Back in March we attended the EXP Fast Forward conference in San Diego, and while we were there we heard a Realtor speak, and he wasn’t talking about real estate, sales, or marketing, he was talking about imposter syndrome. That Realtor’s name was Mike Proctor, and he’s a top producing agent on the Whissle team in San Diego, and while Mike is an amazing Realtor, what we believe is the truly important work he is doing is talking about imposter syndrome, vulnerability, mental health, and parenthood. His message is not one that is being shared all over, and it is certainly not one we hear being spoken from the stage of a real estate conference, and we hope that Mike is changing that. We talked with Mike about how imposter syndrome impacted him, and how he worked to overcome it, mental health and being in sales, fatherhood and family life, and so much more. This was a super vulnerable conversation and we are so grateful to be able to share this one with you. Let’s dive in!

 

You can find Mike @procdiesel on Instagram 

 

Here is the link to the book Mindset that Mike talks about in the podcast:

 

https://www.amazon.com/Mindset-Psychology-Carol-S-Dweck/dp/0345472322/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1683899496

Episode 106: Script Practice and Lead Generating In Real Estate

It’s pretty safe to say that script practicing, and lead generating are not most Realtors favorite things to do. We want to flip that script on its head (pun intended!) so that rather than treating this like some other drudgery you have to do, you can make it a positive and impactful part of your business. Picking up the phone and calling someone has become something of a lost art, and that is exactly why doing it is such a valuable skill, and like any other skill it takes practice. 

 

Client interactions in real estate are everything, and having consistent communication with buyers and sellers is one of the reasons why someone will potentially choose you rather than someone else. It’s a contact sport after all! On this week's show Beth is going to give her tips and tricks for how to develop a positive mindset around scrip practice, and lead generation, and what you should be doing to help develop those skills. Let’s dive in!

Episode 105: EXP Fast Forward Conference Recap

 

Back in March we attended the EXP Fast Forward Conference in San Diego and we finally got a chance to sit down and do a podcast about it last week. The conference was really well done and we had such a great time connecting with Realtors from all over the country. There were amazing speakers and the keynote was the author of Atomic Habits, James Clear. We learned all about habit formation, habit stacking, and the power of small habits, and it was so inspiring to hear about how small actions done consistently can net a big result. There were so many other great speakers discussing everything from geo farming in real estate, categorical farming, lead generation, and email marketing as well as plenty of real estate specific topics. We really just can’t say enough good things about the conference and it was both educational and enjoyable. We can’t wait to share our thoughts with you so let’s dive in!

Episode 104: How To Create A Successful Email Marketing Funnel

The most important thing for the marketing of any business is consistency. Consistency is the driving force behind your brand ultimately reaching your ideal client. It doesn’t matter what platform you are using to reach your audience, consistency is the key. We believe that email marketing is the most impactful and reliable way to move your business forward. You don’t own your Instagram, you don’t own your TikTok, but you do own your email list. Oftentimes when we start talking about e-mail marketing the first question is "Where do I start?” This week Kristi goes through a nurture sequence, otherwise known as a marketing funnel. A funnel is the process of converting traffic using a freebie, coupon code, ebook, or whatever your lead magnet is. After the free content has been delivered a series of automated emails will follow that will educate about your mission, who you are and how you can serve this new prospective client. This is the heart of any good online marketing strategy. Kristi walks through a step by step guide on how to do this on this week's show. Let’s dive in!

 

Checkout our link for a discount on Flodesk if you’re interested in trying Flodesk.

 

https://flodesk.com/c/OAAMMZ

 

Episode 103: How To Create Engaging TikTok Content For Real Estate with Lauren Taylor

Are you using TikTok as part of your social media strategy? It is currently the 3rd largest social media network behind Facebook and Instagram with roughly 834 million users worldwide and it has the highest average engagement rate of all social media platforms making it a fantastic tool in your social media strategy. It’s also unique in that you still have the ability to be one of the first agents in your area to build a big following on TikTok, you might even be the first real estate agent in your city to blow up! 

 

This week’s guest, Lauren Taylor, is a Realtor, and business coach and she made it her mission for one year to focus on building her TikTok audience and grew her account to over 100,000 followers and 2.2 billion views! We sat down and talked to her about building a following on TikTok as a real estate agent, leveraging TikTok as an early adopter and using B-roll video to create engaging content. We really enjoyed this interview and Lauren shared a ton of great information on her personal journey and how you can leverage TikTok to reach more potential clients. Let’s dive in! 

 

You can find Lauren on TikTok and Instagram @likelaurentaylor

Episode 102: Showing Up Authentically On Video with Chelsea Peitz

We feel pretty safe in saying we’ve all heard a million times by now about doing videos for social, and how important it is and on and on. At this point this isn’t new, and you’re probably using at least some video in your marketing strategy even if it has been reluctantly. The hard part is showing up authentically, with confidence, and not wanting to cringe at every post. It’s not easy, at least not for a lot of us, and there is nothing wrong with that. We weren’t all born to be in front of a camera, and that’s okay too. We can still make video work for us, and in fact it’s a skill we can get better at and it doesn’t have to be a full time job. 

 

Our guest this week is Chelsea Peitz, a real estate social media strategist, keynote speaker, author, and podcaster, who coaches camera-shy real estate humans to show up online with heart and humanity not hustle or hacks. Chelsea is absolutely wonderful at explaining why video is important, how it works on us, how we can and should be using it to connect with others, and best of all she removes the things that are simply excuses standing in our way to getting started. We absolutely love this conversation, it’s full of good energy, good advice, and Chelsea is supper uplifting. We will definitely be going back to listen to this one because she has tips anyone operating a business on social media will be able to put into action. Let’s dive in!

 

Check out Chelsea on IG @chelsea.peitz

 

Her website www.chelseapeitz.com

 

Her books are: What To Post and Talking In Pictures and you can find them both on Amazon.