Girl, Get Your Face Off A Bus Bench: Real Estate Marketing Only Better

Episode 136: Our Favorite Shows of 2023

Happy New Year to everyone! This year was full of progress and growth for all of us on the podcast and the BPR Experience and we are excited for what 2024 has in store for us. We hope the start of this new year finds you well and it is full of good things for all of you. We are grateful for everyone that tunes in to listen each week. So thank you all! 

 

We always have fun doing this show and taking a minute to look back on the year that’s past. This week we are doing our year in review and going over our favorite shows, and playing highlights from each show. In case you missed them, be sure to go back and check them out! Let’s dive in!

Episode 135: Sharing Christmas Memories and Traditions

We love this time of year and we absolutely love doing this episode and reminiscing about Christmases past, and talking about our favorite traditions. It brings up all the feels and we never get tired of doing it. We are so excited to celebrate, and we are wishing you all a wonderful Christmas, and a Happy New Year this year. Let’s dive in!

Episode 134: Navigating Uncertainty In The Real Estate Market

As we dive into the heart of the holiday season, we understand that it's easy to feel overwhelmed and perhaps a bit disheartened if the year hasn't unfolded as planned. Trust us, you're not alone

In a year that has proven to be more challenging than we've seen in a while, over 100,000 Realtors have made the tough decision to turn in their licenses. We are all out there competing for less business, and there is still a lot of uncertainty in the market, the rates are still high, and things just seem to be kind of stuck. This market hasn’t necessarily been easy to navigate, but it also won’t last forever.

If you are considering throwing in the towel and trying another career path, this episode is for you. Let’s dive in.

Episode 133: Signs You Should Consider Switching Real Estate Teams

As the end of the year approaches, maybe things aren’t where you want them to be with your business, and maybe you are feeling like a change is on the horizon. We feel you. The market right now isn’t bad, but it’s challenging for sure, and if you haven’t been in the business a long time you might not be feeling sure of what to do. If you are on a team and not feeling like you are getting the support you need, or maybe not getting the education or help in building your own business it’s possible a change is the right thing to consider right now. The end of the year is a great time for a fresh start, and if you aren’t busy right now it’s also a great time for change because it’s hard to switch things up when business is busy. We are going to dive into some of the signs that maybe it’s time to consider switching real estate teams. Let’s dive in!

Episode 132: How To Beat Overwhelm During The Holidays

The holiday season is in full swing and while it can be filled with magic and cheer, we know it can also be a source of stress for many people. Whether it be family gatherings, parties with friends, work related invites, or the end of year rush at work, there can be so many things to increase the pressure we feel to be everything for everyone. This week we are going to explore setting boundaries and how to gracefully decline commitments without feeling guilty. Join us as we share valuable insights on reclaiming control of your schedule, ensuring a more relaxed and joyful holiday experience. Say goodbye to overwhelm and hello to a more intentional and fulfilling celebration. Let’s dive in!

Episode 131: Thanksgiving Gratitude

We can’t even believe it, but it’s already that time of year again! It’s Thanksgiving week, and once again this year we have so, so much to be thankful for. We are going to share some of the many things in our personal and professional lives that we are thankful for this year, and we even have listeners calling in and sharing what they are grateful for as well. We love this time of year, and this is a super fun feel good episode to accompany you while you are getting ready for the big day. Happy Thanksgiving!

Episode 130: Rewind: Connecting With Customers Over The Holidays

Did someone press rewind? Get ready for our very first rewind episode because the first one was that good. On Episode 85 last year we shared how to connect with clients over the holidays and this year we are focusing on the same things The holidays are a fantastic time to connect with clients in a non-salesy way. There are many reasons to reach out and get together that have absolutely nothing to do with real estate or selling, and it can help you put yourself front of mind heading into the New Year. Instead of checking out you can actually have fun and continue to move your business forward. We all want a paycheck in January and this episode will give you the tips you need to serve your clients at the highest level this holiday season, and guess what? They might even be a little easier than you think. Let's dive in!

Episode 129: BRRR Method In Real Estate vs. Flipping

Is real estate investing something you’ve been considering? Or maybe you have clients asking you questions about getting into investing and you aren’t sure where to start. Real estate investing is a great way to create wealth, and even generate a monthly income if you’ve got the right strategies in place. This week on the podcast we are going to be discussing the BRRR method as well as house flipping and comparing and contrasting the two methods. 

 

BRRR stands for Buy, Rehab, Rent and Refinance, and is a longer term strategy whereas property flipping is more of a short term game. Both methods are going to have a big emphasis on the “buy” portion of the transaction to try to maximize your returns. They are also going to be reliant on being able to renovate and improve the properties while trying to get the most bang for your buck on the improvements. This week Beth is going to share all her tips and tricks for how she squeezes the most out of her flips while still making them look beautiful and share her thoughts on the BRRR method. If real estate investing has been something you’ve been considering you won’t want to miss this episode. Let’s dive in!

Episode 128: The Importance Of Understanding Your Brand Identity

Have you ever considered what truly defines a brand? If you think of logos and all things visually appealing you’re not alone. But a brand is not just about the aesthetics, it's about the emotions and experiences it evokes in people. Creating the feelings of wanting a very specific product, and refusing to accept an alternative is the result of branding. It’s what creates loyal customers. It’s why you drive past one coffee shop to go to another, or you always buy the same kind of shoes. We like the way a product or service makes us feel, and we like what it says about us for using it. These are just some of the reasons why people buy from brands rather than businesses. 

 

In our latest podcast episode, we dive into the world of brands. We explored the idea that your brand might not be what you initially believed, and why this could be a significant setback with your clients, potentially hurting their trust in your brand. We discuss some of the ways that inconsistencies with the presentation of your brand can lead to confusion from your audience  and some of the ways you can fix that. This episode is a must-listen, especially if you're an entrepreneur. Let’s dive in!

Episode 127: Mortgage & Interest Rate Predictions For 2024

Elly Cummings, the Executive Vice President at New American Funding returns to the podcast this week to discuss the burning questions surrounding the real estate market. Elly reveals some surprising insights, including the fact that 20% of their business currently consists of refinances, despite higher interest rates. She highlights how consumers often prioritize low home interest rates while struggling with high credit card debt at 24%.

Elly, sheds some light on the financial shifts during the pandemic, where low interest rates led to increased consumer debt. This enlightening episode might shift your perspective on debt, where consumers carry their debt and how they could rebalance things to save themselves money on their monthly expenses. 

If you are someone who has been sitting on the sidelines waiting to buy or sell, this episode might be the gentle nudge that you need to get back in the real estate game. Elly emphasizes that while interest rates have risen, there are still positive aspects to be found in the current market. We are betting some people might even start rethinking their current position. Let’s dive in!