Girl, Get Your Face Off A Bus Bench: Real Estate Marketing Only Better

Episode 201: Spring Market: Are Multiple Offers Back?

Spring has sprung, and the real estate market is buzzing! With inventory on the rise and interest rates dipping, buyers and sellers alike need to stay ahead of the game. Are multiple offers making a comeback? How can buyers navigate the competition? And what’s really happening in the Twin Cities market?

In this episode, we break down key trends, from rising inventory and mortgage rate shifts to smart buying strategies like escalation clauses and off-market deals. Whether you're house hunting or looking to sell, we've got expert insights to help you win in this fast-moving market. Let's dive in!

Episode 200: Content Calendar Blueprint For Realtors: A Step-by-Step Guide to Staying On-Brand Part 2

This week we continue our workshop series with the incredible Karey White, diving into the process of turning ideas into engaging content. Karey shares her journey of implementing a content strategy, from identifying brand pillars to organizing a content calendar. She breaks down her recent posts, showing how authenticity and simplicity can make content creation more effective and enjoyable. If you've ever felt stuck on what to say or how to structure your content, this episode is packed with practical insights to help you connect with your audience in a meaningful way. Let's dive in!

Episode 199: Content Calendar Blueprint For Realtors: A Step-by-Step Guide to Staying On-Brand

We’re shaking things up with a hands-on, workshop-style episode featuring Karey White—our operations ninja and newly licensed agent. Kristi walks us through her process for batching social media content, using Karey’s brand and emails as real-world examples. We break down the essentials—defining brand pillars, brainstorming ideas, and mapping out a content calendar that actually works.

She tackles common struggles like writer’s block and overthinking the algorithm, reminding us that authenticity always wins. Whether you’re starting from scratch or refining your strategy, this episode is packed with actionable tips to help you create engaging content with confidence.

Stay tuned for part two, where we’ll go even deeper into her content calendar strategy. You won't want to miss this. Let's dive in!

Episode 198: Unlock A Clutter Free Life with Michelle Hoff

This week on the podcast we have Michelle Hoff, the author of  the book Compassionate Decluttering. Michelle's journey started over 30 years ago when she launched a cleaning business to support herself through college. Along the way, she discovered that decluttering isn’t just about tidying up—it’s about understanding ourselves and what truly matters.

In this episode, Michelle shares powerful insights on why we hold onto things, how to let go with intention, and the emotional impact of creating a space that reflects our authentic selves. She offers practical decluttering tips for busy families, explains the concept of "soulfully surrendering" our belongings, and shares inspiring stories of clients who found healing through decluttering.

If you're feeling overwhelmed by clutter, Michelle encourages starting small—one drawer, one shelf, one step at a time. Tune in for actionable advice that will help you reclaim your space and peace of mind. Let's dive in!

Episode 197: Why Your Story Is Your Most Powerful Marketing Tool

Ever feel like others effortlessly connect with their audience while you struggle to stand out? The secret isn’t a massive following or polished content—it’s authentic storytelling.

In this episode, we break down seven actionable strategies to tap into your personal journey, build emotional connections, and showcase your story in a way that resonates. Learn how to share your struggles, highlight real client experiences, and create engaging narratives that keep your audience coming back.

Authenticity wins in 2025—so let’s ditch perfection and embrace real, relatable storytelling. Let's dive in!

Episode 196: Preparing Sellers For The Spring Market

Spring 2025 is here! Not sure how that happened considering we are just coming out of double digit negative temps here in Minnesota. The market is heating up quickly. With multiple offers and rising demand, sellers have a huge opportunity—but preparation is key. In this week's episode, we dive into the strategies that can help you sell faster and for top dollar. Learn why staging matters, how to price your home correctly, and the biggest mistakes to avoid. Worried your home isn’t ready? Don’t stress—early conversations with a skilled agent can make all the difference. Plus, we’ll discuss why choosing the right real estate professional is crucial in today’s market. Whether you’re a first-time seller or a seasoned pro, this episode is packed with insights to help you make the most of this spring selling season. Let’s dive in!

Episode 195: Navigating Interest Rates & Home Buying in 2025

This week we welcome back Ellie Cummings, Executive VP at New American Funding, to break down the state of the mortgage industry as we step into 2025. With 27+ years of experience, Ellie shares expert insights on market trends, interest rates, and what buyers—especially Millennials and Gen Z—need to know to navigate today’s housing landscape.

We discuss how mortgage rates impact affordability, the importance of working with a knowledgeable lender, and what Federal Reserve policies could mean for homebuyers. Ellie also shares why staying informed and exploring the right loan programs can make all the difference in securing a home.

Looking ahead, she predicts a steady year of growth and strong demand, encouraging buyers to stay proactive despite rate fluctuations. If you're considering homeownership or just want to stay ahead of market changes, this episode is packed with must-know insights. Let’s dive in!

Episode 194: Spring 2025 Real Estate Market: What Buyers Need to Know

Spring is almost here, and with it comes a competitive real estate market. Whether you're a first-time buyer or looking to upgrade, understanding current trends is crucial to making smart decisions. In this episode, we break down everything you need to know to navigate the spring market.

We’ll explore inventory levels—why the national average of 3.3 months still favors sellers and why Twin Cities buyers need to act fast. Interest rates remain a hot topic, and we discuss why waiting for a drop might not be the best strategy. Plus, we dive into financing options, from FHA and VA loans to down payment assistance programs that could make homeownership more accessible.

In a competitive market, having the right strategy can make all the difference. We’ll break down what it takes to write a strong offer that gets noticed. Plus, as more buyers prioritize home offices and outdoor spaces, we’ll help you focus on what really matters versus what’s just a nice bonus.

Don’t enter the Spring market unprepared. Join us for expert insights, actionable advice, and everything you need to make informed home-buying decisions in 2025. Let’s dive in!

Episode 193: How We Had Our Best Year Ever During A Down Year

As we look back on 2024—a year of challenges for many in real estate—we’re sharing how we not only navigated the shifting market, but had our best year yet. In this episode ,we break down the strategies, mindset shifts, and key decisions that helped us thrive while others struggled.

With 2024 marking the lowest home sales since 1995, many agents felt stuck. But instead of waiting for the market to change, we adapted. By understanding the evolving homebuyer landscape—especially the differing attitudes of millennials and Gen Z—we adjusted our approach and leaned into what truly works: brand consistency and relationship-building.

Rather than chasing cold online leads, we focused on nurturing our existing database, staying top-of-mind through consistent communication and client events. We also talk about the power of mindset—how choosing to focus on wins rather than market negativity made all the difference in keeping our momentum strong.

Most importantly, we’re sharing five actionable steps to set yourself up for success in 2025. Whether it’s refining your pipeline, staying consistent with email marketing, or surrounding yourself with the right people, these strategies will help you grow—no matter what the market throws your way.

Tune in for an honest, insightful conversation about what it really takes to thrive in real estate today. Let’s make 2025 a year of growth and success—together!

Episode 192: Battle Of The Brokerages: eXp vs Real Brokerage

 

In the always changing world of real estate, choosing the right brokerage can significantly impact your career. This week, we dive into the head-to-head comparison of two popular brokerages: eXp Realty and Real Brokerage. Beth shares her personal journey through the real estate industry, shedding light on the factors that led her to choose eXp Realty and what her experience there has been like.

 

Beth discusses the growing trend of cloud-based brokerages and their unique business models. eXp Realty, known for its revenue share and stock options, has gained popularity among agents. Conversely, Real Brokerage has emerged as a popular competitor, attracting agents with its approach and lower fees.

 

Beth also highlights the importance of aligning with the right team and understanding the nuances of each brokerage. She emphasizes that choosing a brokerage isn't just about the commission structure; it's also about the culture, support, and resources available to agents.

 

Ultimately, the decision between eXp Realty and Real Brokerage boils down to individual goals and values. Whether you're looking for a revenue share model, stock options, or a supportive community, both brokerages offer unique advantages. 

 

If you're navigating your real estate career and considering a move, this episode is a must-listen. Lets dive in!