Girl, Get Your Face Off A Bus Bench: Real Estate Marketing Only Better

Episode 196: Preparing Sellers For The Spring Market

Spring 2025 is here! Not sure how that happened considering we are just coming out of double digit negative temps here in Minnesota. The market is heating up quickly. With multiple offers and rising demand, sellers have a huge opportunity—but preparation is key. In this week's episode, we dive into the strategies that can help you sell faster and for top dollar. Learn why staging matters, how to price your home correctly, and the biggest mistakes to avoid. Worried your home isn’t ready? Don’t stress—early conversations with a skilled agent can make all the difference. Plus, we’ll discuss why choosing the right real estate professional is crucial in today’s market. Whether you’re a first-time seller or a seasoned pro, this episode is packed with insights to help you make the most of this spring selling season. Let’s dive in!

Episode 195: Navigating Interest Rates & Home Buying in 2025

This week we welcome back Ellie Cummings, Executive VP at New American Funding, to break down the state of the mortgage industry as we step into 2025. With 27+ years of experience, Ellie shares expert insights on market trends, interest rates, and what buyers—especially Millennials and Gen Z—need to know to navigate today’s housing landscape.

We discuss how mortgage rates impact affordability, the importance of working with a knowledgeable lender, and what Federal Reserve policies could mean for homebuyers. Ellie also shares why staying informed and exploring the right loan programs can make all the difference in securing a home.

Looking ahead, she predicts a steady year of growth and strong demand, encouraging buyers to stay proactive despite rate fluctuations. If you're considering homeownership or just want to stay ahead of market changes, this episode is packed with must-know insights. Let’s dive in!

Episode 194: Spring 2025 Real Estate Market: What Buyers Need to Know

Spring is almost here, and with it comes a competitive real estate market. Whether you're a first-time buyer or looking to upgrade, understanding current trends is crucial to making smart decisions. In this episode, we break down everything you need to know to navigate the spring market.

We’ll explore inventory levels—why the national average of 3.3 months still favors sellers and why Twin Cities buyers need to act fast. Interest rates remain a hot topic, and we discuss why waiting for a drop might not be the best strategy. Plus, we dive into financing options, from FHA and VA loans to down payment assistance programs that could make homeownership more accessible.

In a competitive market, having the right strategy can make all the difference. We’ll break down what it takes to write a strong offer that gets noticed. Plus, as more buyers prioritize home offices and outdoor spaces, we’ll help you focus on what really matters versus what’s just a nice bonus.

Don’t enter the Spring market unprepared. Join us for expert insights, actionable advice, and everything you need to make informed home-buying decisions in 2025. Let’s dive in!

Episode 193: How We Had Our Best Year Ever During A Down Year

As we look back on 2024—a year of challenges for many in real estate—we’re sharing how we not only navigated the shifting market, but had our best year yet. In this episode ,we break down the strategies, mindset shifts, and key decisions that helped us thrive while others struggled.

With 2024 marking the lowest home sales since 1995, many agents felt stuck. But instead of waiting for the market to change, we adapted. By understanding the evolving homebuyer landscape—especially the differing attitudes of millennials and Gen Z—we adjusted our approach and leaned into what truly works: brand consistency and relationship-building.

Rather than chasing cold online leads, we focused on nurturing our existing database, staying top-of-mind through consistent communication and client events. We also talk about the power of mindset—how choosing to focus on wins rather than market negativity made all the difference in keeping our momentum strong.

Most importantly, we’re sharing five actionable steps to set yourself up for success in 2025. Whether it’s refining your pipeline, staying consistent with email marketing, or surrounding yourself with the right people, these strategies will help you grow—no matter what the market throws your way.

Tune in for an honest, insightful conversation about what it really takes to thrive in real estate today. Let’s make 2025 a year of growth and success—together!

Episode 192: Battle Of The Brokerages: eXp vs Real Brokerage

 

In the always changing world of real estate, choosing the right brokerage can significantly impact your career. This week, we dive into the head-to-head comparison of two popular brokerages: eXp Realty and Real Brokerage. Beth shares her personal journey through the real estate industry, shedding light on the factors that led her to choose eXp Realty and what her experience there has been like.

 

Beth discusses the growing trend of cloud-based brokerages and their unique business models. eXp Realty, known for its revenue share and stock options, has gained popularity among agents. Conversely, Real Brokerage has emerged as a popular competitor, attracting agents with its approach and lower fees.

 

Beth also highlights the importance of aligning with the right team and understanding the nuances of each brokerage. She emphasizes that choosing a brokerage isn't just about the commission structure; it's also about the culture, support, and resources available to agents.

 

Ultimately, the decision between eXp Realty and Real Brokerage boils down to individual goals and values. Whether you're looking for a revenue share model, stock options, or a supportive community, both brokerages offer unique advantages. 

 

If you're navigating your real estate career and considering a move, this episode is a must-listen. Lets dive in! 

Episode 191: How To Be Successful As A Solo Agent

Are you thinking about diving into the world of real estate or making the leap from a team to a solo agent? This week on the podcast Beth is going to be your guide to navigating the challenges and triumphs of being a solo real estate agent. With personal anecdotes and expert advice, she takes you through the journey of becoming a successful solo agent, sharing valuable lessons learned along the way.

 

Starting your real estate career can be daunting, especially if you're going solo. Beth shares her own experiences, including the initial struggles and the pivotal moment when she decided to hire a coach. The importance of mentorship and coaching is emphasized, highlighting how these relationships can provide the support and guidance needed to thrive in the industry.

 

Choosing the right brokerage is a critical step in this process. Assessing your personal needs and finding a brokerage that aligns with those needs will be key to building the foundation for your success. 

 

Financial planning and marketing strategies are two other areas that can make all the difference in whether or not you succeed. It is crucial that you are putting systems in place that help keep your focus on generating sales and prevent you from getting overwhelmed. 

 

If you are considering becoming a solo agent, let this episode be your guide. Beth shares her struggles and her success as well as what she believes held her back, and what gave her the ability to thrive. Let’s dive in!

Episode 190: Do These 5 Things NOW To Start Your Year Strong And Set Yourself Up For Success In 2025

As we dive into 2025, it's time to reflect on how we can make this year our most successful yet. This week, we explore five key strategies to ensure that you start the year off on the right foot. Whether you're feeling overwhelmed by the holiday aftermath or eager to jumpstart your goals, these actionable steps will help you thrive both personally and professionally.

 

First, we emphasize the importance of self care. Simple things like nourishing food, drinking water, getting enough sleep, and moving your body are what build the foundation for feeling good, and can make all the difference in setting up for success in all other areas of life.

 

We are also continuing to touch on setting clear goals and intentions and making sure you are being thoughtful and reflective about your vision for the year, and continuing to check in with yourself along the way to make sure things still feel aligned, and you aren’t going in the wrong direction. 

 

It’s easy to get caught up in planning mode, but to make real progress we also have to make sure we are doing, so an action strategy is also a crucial part of your 2025 plan. Embracing the messiness that can come along with trying new things, and taking chances will be huge in moving forward with your goals. 

 

We couldn’t talk about planning without touching on time management. We love talking time blocking here on the podcast, and this is no exception. Making sure you actually prioritize blocking out chunks of time for important tasks that allow you to really focus on the work at hand. Also don’t forget time blocking isn’t just for things you have to do, it’s also key in making sure you make plans for things that fill your cup, like family time, hobbies, vacations and self care so you don’t run into burn out. 

 

The last thing we discuss is clearing clutter and unneeded things from your life. Just starting small, and tackling an area, or a room can make a world of difference when it’s done. This will open up space in your life for ease, creativity and new opportunities to come in.

 

These five things seem simple, but performing them regularly has the power to change your year. By prioritizing self-care, setting authentic goals, taking action, managing your time effectively, and creating an inviting space, you'll be well on your way to making 2025 a year of growth and success. Let’s dive in!

Episode 189: Kickstart 2025 with Intentional Goal Setting

Happy New Year! As we step into 2025, it's time to set goals that truly align with your values and aspirations. It’s also a great time to look back on your goals from the past year. In our last podcast episode of 2024, we take a look back at our year, before we explore the practice of meaningful goal setting and the power of choosing a word of the year. Discover practical tips for aligning your goals with your true self and start the year with clarity and purpose. Whether you're aiming for personal growth, professional success, or a balanced life, this episode is filled with inspiration so you can have your best year yet. Let’s dive in!

Episode 188: What We Are Taking With Us And What We Are Leaving Behind In 2025

As the clock ticks closer to 2025, it's time to reflect on the past year and set our intentions for the new one. Looking back at 2024, we explore what worked and what didn't in our personal lives and businesses. From the importance of family time and maintaining a strong morning routine to the challenges of time blocking and prioritizing self-care, we dive into all the things. This is a time for exploring what worked, what felt good, and what didn’t, and making a conscious choice about what to take with us and what we are leaving behind.We hope it encourages you to reflect on your own experiences and set meaningful goals for 2025. Let's make this year one of growth, abundance, and fulfillment. Let’s dive in!

Episode 187: Sharing Christmas Traditions and Memories

It’s that magical time of year again—Christmas is here! On this week’s podcast, we’re diving into the holiday spirit by sharing some of our favorite Christmas memories from childhood and beyond and the things we cherish most about this special season. Plus, we’ve invited you, our amazing listeners, to join the fun by calling in to share your favorite holiday traditions. This is one of our favorite shows of the year and your memories make it even better! This is the perfect episode to pop on while you run to Target for the millionth time and finish wrapping your Christmas gifts.  Let’s celebrate the season together! Merry Christmas from our homes to yours!